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Ameriprise Financial, "Confident Retirement"
R/GA New York
Co-Writer, Senior Producer, Celebrity Partnership Management

NATIONAL TV. PRINT. APPS.

Ameriprise Financial had a problem.  They needed a way both to create a sense of urgency for retirement planning among target demographics and to launch their new product, Confident Retirement.  The solution... a progressive TV campaign featuring Tommy Lee Jones. The campaign (which also features a "gamified" interactive component, resulted in a 19% profit increase in a single quarter. 

© 2018 by  Duke Greenhill.

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