SELECT PUBLISHED ARTICLES.

SOME PUBLISHED ARTICLES.

Read the article from the Wall Street Journal about how "the fast-food chain started selling its uniforms after [Beyonce] launched her similar-looking collection," for which I served as an expert commentator. 

Read the recent Harvard Business Review article for which I was interviewed.

"SLAYING THE DRAGON AND OTHER WAYS TO CREATE KILLER CONTENT NARRATIVES"

From Fast Company. "The “mere exposure effect” compels people to like specific content simply because they are familiar with it. Here’s how to tell a successful story."

"HOW TO SELL A $1 SNOW GLOBE FOR $59: THE REAL ROI OF BRAND STORYTELLING

From Fast Company. “Storytelling” is a hot topic in marketing these days, but can you put an actual price on a compelling brand story? The surprising tale of what happens to the value of everyday objects when you imbue them with backstory.

"WHY VIRTUAL AGENCIES MIGHT BE MORE CREATIVE"

From HubSpot

"HOW BRANDS CAN PREPARE FOR AFFLUENT MILLENIALS"

From Mashable

Transformed Education and Transcendent Design in the Time of Corona, from Graphic Design USA. 

(How to teach virtually and in a virtual world.)

At SCAD Graphic Design, innovative collaborations with Fortune 500 partners help secure students leading design jobs, from Graphic Design USA.

"NARRATIVE STRATEGIES FOR BRAND BUILDING, PART I: WHAT IS BRAND STORYTELLING REALLY?"

Agency Post

"NARRATIVE STRATEGIES FOR BRAND BUILDING, PART II: THE BRAND STORY PACKAGE"

Agency Post

Learn about the four ingredients of creativity and simple ways you can quickly enhance your own creativity.

"NEED A BRILLIANT BRAND STRATEGY? GO SEE A MOVIE"

Marketing Professionals Magazine

"A DAY IN THE LIFE OF A DIGITISED HOTEL"

The Luxury Society & Hotels Magazine

"UNDERSTANDING THE POTENTIAL OF IN-STORE MOBILE MEDIA"

Mobile Commerce Daily

"IS AUGMENTED REALITY RIGHT FOR YOUR BRAND?"

Mashable

"5 DIGITAL MARKETING COMMANDMENTS FOR LUXURY BRANDS"

Mashable

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© 2018 by  Duke Greenhill.