SELECT PUBLISHED ARTICLES.
SOME PUBLISHED ARTICLES.
"5 DIGITAL MARKETING COMMANDMENTS FOR LUXURY BRANDS"
How Grand Budapest Hotel Graphic Designer Annie Atkins Became a Master of Cinematic Forgery
Read MovieMaker Magazine's piece about master prop designer, Annie Adkins, as moderated for SCAD Style by Duke Greenhill.
"UNDERSTANDING THE POTENTIAL OF IN-STORE MOBILE MEDIA"
Mobile Commerce Daily
"NARRATIVE STRATEGIES FOR BRAND BUILDING, PART I: WHAT IS BRAND STORYTELLING REALLY?"
"AN INSIDE LOOK AT SCAD'S GRAPHIC DESIGN PROGRAM"
At SCAD Graphic Design, innovative collaborations with Fortune 500 partners help secure students leading design jobs, from Graphic Design USA.
"NEED A BRILLIANT BRAND STRATEGY? GO SEE A MOVIE"
Marketing Professionals Magazine
"NARRATIVE STRATEGIES FOR BRAND BUILDING, PART II: THE BRAND STORY PACKAGE"
"SLAYING THE DRAGON AND OTHER WAYS TO CREATE KILLER CONTENT NARRATIVES"
From Fast Company. "The “mere exposure effect” compels people to like specific content simply because they are familiar with it. Here’s how to tell a successful story."
"HOW BRANDS CAN PREPARE FOR AFFLUENT MILLENIALS"
"A DAY IN THE LIFE OF A DIGITISED HOTEL"
The Luxury Society & Hotels Magazine
"THE FUTURE OF ONLINE VIDEO LOOKS A LOT LIKE FILM'S PAST: 3 TIPS FOR MODERN ADVERTISERS
"RE-IMAGINING DESIGN EDUCATION"
Transformed Education and Transcendent Design in the Time of Corona, from Graphic Design USA.
(How to teach virtually and in a virtual world.)