SELECT PUBLISHED ARTICLES.

SOME PUBLISHED ARTICLES.

Read the recent Harvard Business Review article for which I was interviewed.

Learn about the four ingredients of creativity and simple ways you can quickly enhance your own creativity.

"WHY VIRTUAL AGENCIES MIGHT BE MORE CREATIVE"

HubSpot

"SLAYING THE DRAGON AND OTHER WAYS TO CREATE KILLER CONTENT NARRATIVES"

Fast Company

"HOW TO SELL A $1 SNOW GLOBE FOR $59: THE REAL ROI OF BRAND STORYTELLING

Fast Company

"NEED A BRILLIANT BRAND STRATEGY? GO SEE A MOVIE"

Marketing Professionals Magazine

"HOW BRANDS CAN PREPARE FOR AFFLUENT MILLENIALS"

Mashable

"NARRATIVE STRATEGIES FOR BRAND BUILDING, PART I: WHAT IS BRAND STORYTELLING REALLY?"

Agency Post

"NARRATIVE STRATEGIES FOR BRAND BUILDING, PART II: THE BRAND STORY PACKAGE"

Agency Post

"A DAY IN THE LIFE OF A DIGITISED HOTEL"

The Luxury Society

"UNDERSTANDING THE POTENTIAL OF IN-STORE MOBILE MEDIA"

Mobile Commerce Daily

"IS AUGMENTED REALITY RIGHT FOR YOUR BRAND?"

Mashable

"5 DIGITAL MARKETING COMMANDMENTS FOR LUXURY BRANDS"

Mashable

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