Read the article from the Wall Street Journal about how "the fast-food chain started selling its uniforms after [Beyonce] launched her similar-looking collection," for which I served as an expert commentator.
"HOW TO SELL A $1 SNOW GLOBE FOR $59: THE REAL ROI OF BRAND STORYTELLING
FromFast Company. “Storytelling” is a hot topic in marketing these days, but can you put an actual price on a compelling brand story? The surprising tale of what happens to the value of everyday objects when you imbue them with backstory.