
DUKE GREENHILL
Multi-award-winning creative marketing, advertising, branding and communications consultant. Writer. Filmmaker. Performance and Life Coach.
VIDEO. EXPERIENCE DESIGN.
CLIENT
AGENCY
ROLE
Booster Fuels
Red Productions
Creative Director, Producer
Booster Fuels, an exciting start-up, had a problem. Consumers just weren't getting how the app-based refuleling service worked (think Uber, but instead of a ride, you get a full tank of gas in your car). Booster wanted a dynamic way to explain the process step-by-step, but they wanted it to be audio-free, so that it could appear at the top of their webpage. The solution was a live-action video augmented with motion graphics instead of a voice-over. You can see how it works in context below.
This explainer video was used to court investors for the start-up, and Booster Fuels raised over $20 million during a fundraising campaign that lasted only 2 years.