ExBellum, a business consunting start-up comprised deliberately of ex-special forces veterans, needed help creating a brand for their new company. They also wanted help developing, designing and launching their web presence. I lead the creative discovery and development processes and managed the execution of both a corporate identity and website for them. I also oversaw UX. The launch exceeded expectations, and today, ExBellum is a highly-respected consulting firm serving clients like Omincom and FleishmanHillard.