Truth Through Action, "Viral Online Video Series"

YaSu Media

Line Producer, Public Relations

Truth Through Action, a political non-profit, needed to engage young voters.  The problem was, young voters were rejecting any and all messages that were openly political.  We solved this by creating a series of online short films that wrapped the client's message in a package young voters would accept.  We deployed the videos in phases through social media channels and via influencers (celebrities in entertainment, fashion, and relevant niches).  The videos were hugely succesful.  The first video, "Blue Balled," a humorous take on how political party affiliation can play out in the bedroom, went viral almost instantly and enjoyed millions of dollars worth of earned media as it was rebroadcast by nearly every major news program.