CLIENT

AGENCY

ROLE

Equal

Brilliant Productions

Producer

Equal wanted to reach young family men. The brief was specific: no overt selling. Instead, Equal wanted to show these young family men that the brand understood them. The solution was a highly-targeted online video campaign designed to be sympathtic to the target audience, and of course, funny. It reminds them that with Equal, anything's possible. This video remains one of Equal's most "viral" projects to date.