Iconic retailer, Tiffany & Co., had a big challenge.  Their long-running campaign, "What Makes Love True," was experiencing a dip in engagement and effectiveness.  The solution was to kickstart the campaign with the most cutting-edge tactics of the time. This included redesigning the dedicated mobile app and microsite, updating the campaign with social sharing and geo-location features, and developing partnerships with major social media influencers like the Sartorialist.com. 

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As a result, Tiffany stock prices rose $10 in a single month.