SOCIAL. INFLUENCER. PRINT. WEB.
Tiffany & Co., "What Makes Love True?"
R/GA New York
Senior Producer, Social/Influencer Strategist, Planning
Iconic retailer, Tiffany & Co., had a big challenge. Their long-running campaign, "What Makes Love True," was experiencing a dip in engagement and effectiveness. The solution was to kickstart the campaign with the most cutting-edge tactics of the time. This included redesigning the dedicated mobile app and microsite, updating the campaign with social sharing and geo-location features, and developing partnerships with major social media influencers like the Sartorialist.com.
As a result, Tiffany stock prices rose $10 in a single month.